To make sure we kept that fun element as we wanted to consider the fact that we were going to have children there as well , we wanted to have a mascot which we can put on merchandise but can also help make our brand stand out. We choose to have an octopus called "via" as the mascot which will allow children to have fun and thoroughly enjoy themselves whilst still being able to distinguish our brand from others.
Once we moved onto merchandise we started off with t shirts and mainly focused it on children. We did two different designs. One design has the mascot on the front and one has it on the back. We wanted to experiment and see how it would turn out however we decided that it was too basic and also not unique. We kept our brand logo quiet small but we decided that although this gave that sleek and minimalistic look we wanted something more unique and exciting
For the final outcome i think it is very unique and eye-catching . It allowed us to experiment and also try something new whilst sticking to our theme. I think that it is interesting and unexpected. Overall i am happy with the outcome of the shirts i think it allowed us to show our individuality and distinguishes our brand.
Along with the t-shirts we also did other merchandise such as keychains, travel mugs, flasks and tote bags. We wanted to make sure to have our mascot visible on some of those items however we still wanted everything to be aesthetically pleasing and not look overpowered. I think that our merchandise turned out very well and it allowed us to be unique but also fun and appealing to the youth.
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