Social media advertisement is very important and essential especially in this generation where everyone has a social media account. We focused on the most used apps which are Instagram and Tiktok.
For the Instagram page we kept it very simple but also added advertisement for the pre-launch giveaway. I think we kept our Instagram page very professional and classy which is important, we also made sure to display important information in a easily accessible way where everyone is able to understand it. We wanted to keep the Instagram more aimed at adults and then have the Tiktok advertisement as more aimed at children due to the bright colours and fun designs. Overall I really like the simplicity of the Instagram page and i think it allowed us to display the important information whilst being professional.
We kept our Tiktok advertisement very fun and bright which allows us to catch the attention of users easily in comparison to having a bland design. We kept the video short and straight to the point displaying important information that is needed. Overall I think the advertisement is really good , it allowed us to be creative whilst showing the theme of our brand and keeping our target audience in mind.
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