As well as the actual festival which happens in Manchester we wanted to have a pre -launch event in London which promotes the festival and also gives people the opportunity to win tickets as we would have five lucky winners for our giveaway.
We wanted to have a pop up store for our pre-launch so that people are able to purchase any merchandise and to catch their attention. For the pop up store we kept it very simple but we wanted to make sure that the logo was the centre of attention.
After the pop up store we focused on the promotion needed for the festival so we wanted to have some billboards around London just for our festival poster to promote the event. We did some mock ups of billboards to show how it would look like around London.
For advertisement we did billboards but also having our logo in shopping centres and just pushing our brand as much as possible.
Lastly for our pre-launch and promotion we wanted to do something unique and eye-catching. We decided to use the trams in London and put our design on it to spark interest and make people intrigued as a promotional technique but also as a grand gesture. We kept our designs very consistent so its very easy to recognise.
As well as trams in order to keep that interest and grand gesture going for this huge event we also did hot air balloons with our logo and our mascot keeping it very simple but also fun and unique.
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