Ticket design development and Final outcomes

At first we did not know which direction to take it so we tried having the logo in the background with the opacity lowered however it did not look aesthetically pleasing and did not fit the aesthetic of our company.

After that we tried to incorporate the wave into the design and perhaps have it on the left giving the splash effect however it seemed to basic and we wanted something more unique. So we decided to use the wave but in a bubble and have that run as the theme. You will see that we keep this theme consistent throughout the rest of the module.

After we decided on the theme that we wanted to have of the waves in the bubbles. We decided to decrease the opacity so that the main focus of the tickets is the information and that it is not overpowered by colour.

As you can see the final ticket has a barcode on it and its put together with the opacity being lower than the previous one. I like that the final focus of the ticket is the information however it looks fun unique and aesthetically pleasing. We made sure to stick with the theme of the colour blue which links back to the sea and ocean theme of the festival.

Once we developed the regular ticket design we wanted to work on the VIP tickets. Our main focus was to have that luxury feel for VIP and let customers feel like they have their moneys worth with the unique and exclusive design for VIP.

For the designs we started with the regular pass as the foundation and built up from there. At first we wanted to keep it very simple and we added a "VIP" on the ticket however we decided that it looks too similar to the regular one and it does not feel luxurious or exclusive. We also changed the typography because it looked quiet childish at the start.

After some consideration we decided to change the whole design up. We kept the waves and bubbles effect to keep it consistent but we branded the VIP tickets with this beautiful royal blue colour. We made it a gradient and it gave this beautiful exclusive and luxurious feel to the ticket which is what we wanted.

In conclusion the tickets turned out really well and i am very happy with the final outcome. I think the designs keep the fun , unique and exclusive feel of the brand which is what we wanted originally. I think the tickets allowed us to develop the rest of our designs even further because it allowed us to focus on what the key values of our brand are.