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Research - Final Logo Development

Updated: May 17, 2022

After all the logo ideation and logo developments we tried to experiment with how the waves would look confined in a circle at first. After we tried to use the "O" in Octavia to see if it would give a different perception to our brand image. We experimented with different placements but we decided that the wave on the "O" looks the most aesthetically pleasing. In the end we ended up changing the colour of the logo from black to blue which made a lot more sense as it linked back to the ocean theme and it looked more aesthetically pleasing as well.







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