We wanted people to feel included in the process and be able to choose their own design for their own personalised shoe. Due to the seasonal campaign we were doing , we wanted to do a website where the people who are taking part in the New York marathon are able to customise their own shoe design so that they are able to part take.
Users are able to decide designs on each part of the shoe ,whether they want it in colour or not. IT allows us to reach our target audience while still being inclusive.
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