For one of the seasonal campaigns we wanted to do a poster for the annual New York marathon to promote anti-racism. With the help of the shoe personalisation website people will be able to design their own shoe in which they can use for the marathon allowing them to support the cause while still being creative.
However before we got to the final design we had two drafts. The first one was not used because of the placement of "step up to racism" it looked unbalanced and didn't match the vibe of our design.
.For the second draft we did not use it because of the time on the top left, it looked a little too much and took away from the main message being the new York marathon as a whole.
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