For this seasonal campaign we wanted to an uber eats campaign which allows people to try different cultures. Using the "stamp me" card people will get their 8th dish for free after trying 7 different cultural foods. This promotes diversity and combats discrimination by acknowledging others and their cultural dishes.
We also made a phone version of the original Uber Eats ad so that its compatible with phones, this is due to the fact that our target audience mostly use their phone so its an effective way to reach them.
In order for people to get their 8th dish for free they will have to get their stamp card stamped every time they try a different cultural dish. This allows people to explore different cultures and understand each other while promoting diversity and anti-racism
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