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All inclusive shoes + Asia specific shoes development

At first we made the all inclusive shoes to promote anti-racism. We wanted to make this shoe for people to feel heard and included since its anti discrimination we wanted to celebrate different cultures using different languages and different foods to promote diversity.

However before we got to the finished final piece we had a few drafts and we went through all the drafts but for each draft there was a reason why we did not go through with it.

For the first draft we did it without colour and it looked quiet good having the food in black and white however the shoe looked quiet plain so we decided to make a few changes to it adding "step up to racism" on the sole of the next draft.

For the second draft we decided the "step up to racism" on the soles was too much and actually distracting from the main message of the shoe as well as distracting from the foods. so after experimenting with this draft we decided to add colour to the first draft , the colour palette is supposed to represent skin colours of ethnic minorities.

For the last Draft we decided that it was heading the right direction however we needed to make sure that the colours were coordinated well together because it looked quiet imbalanced with the different shades of brown throughout the shoe.

After deciding on the colour palette and design of the shoe we swiftly moved on to the Asian specific shoe using the same colour palette and design because it was very effective to begin with.

We made sure to have keywords such as "Asia" stand out when you look at the shoe as well a shaving different languages spoken in Asia on the shoe.








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