Colour theory is so vast that it could cover multiple encyclopaedias with definitions, concepts, and design applications. The colour wheel, colour harmony, and the context of how colours are employed are three core aspects of colour theory that are rational and practical.
Colour theories give colour a logical structure. If we have a variety of fruits and vegetables, we may organise them by colour and place them on a circle to show how the colours relate to one another.
Colours should reflect the purpose of your design and the personality of your brand. Color theory should also be used to maximise a favourable psychological influence on consumers. As a result, think about how the colour temperature (i.e., the warm, neutral, and cool colours you pick) reflects your message. For example, depending on the character of your company and the industry, you can make a neutral hue like grey warm or chilly.
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